Overview of the
Top 10 AI Studies in Marketing 2026 
Download now as a free one-page PDF

The top ten AI studies and resources for B2B and B2C marketers – all in one place
Everything you need to get your marketing performance measurement and lead generation off to a good start: we’ve compiled the best studies and resources for you on a single page to help you achieve the best content performance.
Includes download links to the studies and resources

Top10- KI Whitepaper and Studies Overview 2026 mediaresearch42_ENGL_OnePager

The top ten AI studies and playbooks for B2B and B2C marketers – all in one place

*: Your name is optional if you would like to be addressed personally. By registering, you accept the privacy policy. With your express consent, your contact details will be used to send you offers and to inform you, for promotional purposes, about webinars and events organised by mediaresearch42 – Dr Sandra Gärtner Research and Consulting.  You can withdraw your consent at any time via a link in the newsletter or by emailing info@mediaresearch42.de. Once you have registered, you will immediately receive free access to a summary of the ten most important studies as a PDF download
Porträtfoto: Lächelnd in professioneller Business-Kleidung vor hellem Hintergrund.

Autorin des Statista Compass „Rethink Research – How to apply AI in Market Research“.

Dr. Sandra Gärtner -  Managing Director of GreenAdz and mediaresearch42 & Thought Leader in AI for Marketing & Research 

„AI has become firmly established in marketing. The numerous studies from the US and Europe provide all the key arguments that marketing decision-makers need to justify the strategic use of AI. However, the sheer volume of reports, white papers and studies can be overwhelming for many people looking for guidance – this overview sets out my personal top 10 of what I consider to be the most relevant AI studies and resources for 2026.
Clearly presented as a single-page document with direct download links to Statista, IAB, Google Cloud and other original sources. An excellent resource for any marketing decision-maker in the B2B and B2C sectors – complemented by my contribution to the Statista Compass report ‘Rethink Research – How to apply AI in Market Research’. The perfect guide for your AI strategy!

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