THE mediaresearch42 PERFORMANCE PORTFOLIO
THE CORNERSTONES OF MY WORK
You have open questions?
mediaresearch42 – Dr. Sandra Gärtner Research and Consulting finds your individual answers
based on:
CUSTOMER VOICES
“Sandra Gärtner unterstützt Google seit langer Zeit im Bereich der Forschungskommunikation und hat dabei nicht nur Ihre extrem hohe Marktforschungskompetenz sondern auch ausgezeichnete Branchenkenntnisse unter Beweis gestellt. Durch ihre professionelle und gleichzeitig herzliche Art macht uns die Zusammenarbeit immer viel Spaß!”
„Dank der langjährigen Vermarktungserfahrung und Expertise, insbesondere auch für digitale Themen, können wir bei unseren Studienprojekten mit mediaresearch42 sicher sein, dass unsere innovativen Marktforschungsinhalte auch verstanden und operationalisiert werden.
Frau Dr. Gärtner weiss zudem, wie Research Ergebnisse verständlich und nachvollziehbar dargestellt werden, so dass die Untersuchungen einen echten Mehrwert für unser Marketing & Sales-Team und damit dem Markt liefern.“
„In der langjährigen Zusammenarbeit mit mediaresearch42 können wir uns in jedem Projekt auf die Professionalität von Sandra verlassen. Die Ergebnisse der Arbeit lassen keine Wünsche offen und das hohe Maß an Vertrauen und Flexibilität bietet eine perfekte Ausgangsposition für den gemeinsamen Erfolg.“
Frau Dr. Gärtner unterstützt uns bereits seit mehreren Jahren zuverlässig, sympathisch und professionell bei der Durchführung unserer Mitgliederberfragung. Dabei können wir uns uns sowohl auf ihre Erfahrung in der Fragebogenprogrammierung als auch auf ihr Verständnis, auf welche Aspekte es in der Auswertung ankommt, in höchstem Maße verlassen. Herzlichen Dank!
„Vielen Dank für die positive und sehr produktive Zusammenarbeit. Ihre hohe Methodenkompetenz, Ihre Vielseitigkeit und Ihr persönliches Engagement überzeugen uns immer wieder!“
Die Zusammenarbeit mit mediaresearch42 führte sehr schnell und reibungslos zu einem sehr guten Ergebnis. Wir setzen die damals erstellten Umfragen noch immer ein und haben bereits eine Menge an Insights von unseren Kunden gewonnen.
Wenn wir eine professionelle Unterstützung für eine Überarbeitung der Umfragen oder auch eine Auswertung der bisherigen Ergebnisse benötigen, ist mediaresearch42 unsere erste Adresse.
„Wenn es schnell, aber mit sehr hoher Professionalität sein soll, dann ist Sandra Gärtner für uns der bevorzugte Partner. Einen TV Spottest für Beiersdorf hat nur Sie in dem sehr herausfordernden Timing sicher lösen können.“
THIS IS
Dr. Sandra Gärtner Research and Consulting
Market research expertise, customer understanding, social media and content marketing skills, and a large network of experts who know their stuff
MY APPROACH - for best results
Market understanding and empathy for the concerns of my customers are the basis for good consulting. “Methodological competence” is the prerequisite and the tools for developing and implementing the appropriate methods and implementation strategies for the individual requirements of my customers.
And since I cannot and do not want to implement everything myself that makes the most sense for the client, I work with a network of partners and institutes that are most suitable for the task at hand and meet my high quality standards – field service providers, full-service institutes or freelancers and experts in their field.
PROFILE - Research by heart
Personally, I’m more the “quantitative type” from conception to implementation and I’m currently very interested in new developments in business intelligence and data science and the combination of big data with representative samples from market research. Bridging the gap between the two worlds is, in my view, one of the biggest challenges of the digital future.
With more than 20 years of professional experience in the market research and media industry, I have an extensive understanding of the online advertising market as well as the requirements and open questions from a marketer, agency and client perspective. I was able to prove my methodological competence and passion for online market research, among other things, as a long-standing member of the Technical Commission of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF) and, last but not least, through my part-time doctorate on the topic of “A Currency for Online Advertising”. Since 2008, I have been applying my skills with empathy and heart and soul on behalf of great clients from the digital economy and medium-sized businesses.
VOCATIONAL STATIONS
| 1997 to 1999 | DIEVISION MEDIACONSULTING Part-time employment in the field of new media, Hanover. Main focus: Online marketing, SEO |
| 2000 to 2002 | GRUNER+JAHR EMS Leader Research & Mediaservice Key aspects: independent planning, realization and marketing of online media and advertising impact studies, presentation of market research results and consulting for B-to-B clients as well as development of market research standards in various committees such as the Arbeitsgemeinschaft Onlineforschung (AGOF). |
| 2003 to 2008 | AOL Deutschland Medien GmbH Senior Market Research Manager Key areas: Responsibility for the media research activities of the Interactive Marketing division at AOL. I.e. planning and execution of advertising impact studies, participation in the Arbeitsgemeinschaft Mediaanalyse (ag.ma) as well as in the AGOF. From 2007, responsibility for all market research activities, including media, marketing and product research. |
| 2008 to now | mediaresearch42 – Dr. Sandra Gärtner Research and Consulting passionate freelancer Freelancer with first clients from the digital and media industry like t-online.de, G+J e|MS as well as Carat Germany and Google Germany. The tasks and requirements ranged from political committee work to building a client community to individual ad hoc study projects for marketing purposes. Through the various projects, it quickly became clear to me that there would not be one product offering for me, but that my strength lies in being able to flexibly adapt to market developments and, with the goal of long-term customer relationships, to always respond to the individual requirements of my clients. |
| 2015 to now | GreenAdz GmbH & Co. KG our sustainable research technology start-up With the first sustainable recruitment and incentivization approach for digital customer touchpoints, we enable an appreciative approach to customers on advertising media, websites, apps or email. For online market research projects, we invite more RESPECTfully than usual pop-up and layer surveys via GreenAdz technology and are always incentivized by a BAUM donation: For higher response rates, broader samples and deeper insights – and a good feeling with your customers. In conversations with clients, we’ve found time and again that a “customer-first” perspective is often lacking when implementing online survey projects, and that online users are far too often not treated like customer king. Based on this need, we have developed a product that enables users – not only for online market research – to be addressed at eye level and thus significantly increases the customer experience. We have been successfully implementing influencer marketing studies since 2018 to demonstrate the impact and effectiveness of influencer campaigns. Since then, I have been firmly convinced that influencer marketing is still an underestimated channel not only for B2C, but nparticularly for B2B. |
ACADEMIC BACKGROUND
| 1994 – 1999 | Diplom-Studiengang MEDIENMANAGEMENT (MEDIA MANAGEMENT) at the Institute for Journalism and Communication Research, Hanover. Major in MEDIA SCIENCES with the degree “Diplom-Medienwissenschaftlerin” |
| 2002 – 2007 | part-time doctorate at the Faculty of Economics and Social Sciences of the University of Hamburg with the degree Dr. rer. pol. (magna cum laude) |
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